The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Offered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is designed for leaders and professionals seeking to accelerate digital initiatives within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
European-level MBA program delivering 60 ECTS credits and 1,500 hours of hands-on learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Crafted for professionals at the forefront of driving change
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and recent graduates from any field who aspire to move into management positions and refine their decision-making in competitive settings. It is equally suited for managers, executives, entrepreneurs, and business owners seeking to guide organizational expansion, enhance managerial practices, and improve outcomes through a hands-on, executive-focused methodology.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum that spans core management principles and prepares learners for AI-driven implementation
The MBA combines core business management with a specialized track focused on transformation and AI adoption. The curriculum integrates key areas such as:
- Management fundamentals, strategy, leadership, and change
- Corporate finance for decision-making
- Marketing strategy, operations, and business performance
- Data analytics for managers and evidence-based decision-making
- Digital transformation strategy, new business models, and platform thinking
- AI readiness: data strategy, governance, and organizational capabilities
- Applied AI for operations, automation, and productivity improvement
- AI for marketing, sales, and customer experience
- Leading agile organizations and executing transformation programs
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for meaningful transformation
The program concludes with a Final MBA Project centered on tackling an authentic business issue—whether involving digital transformation, streamlining operations, scaling growth, boosting profitability, or reshaping organizational structures.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financing, and admissions
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
